Deborah DeLong, Ph.D.

Photo of Debbie DeLong
Program Director; Professor of Marketing
412-365-1192
Falk - 116A

Hometown: Annandale, VA
Joined Chatham: 2006

ACADEMIC AREAS OF INTEREST

可持续经营战略，员工敬业度，营销教育

PERSONAL AREAS OF INTEREST

Sailing, Running, Book Club

BIOGRAPHY

Dr. 德龙于2006年加入英国波胆网站(Chatham University)商业与创业系. She teaches a variety of marketing, 本科和研究生阶段的管理和可持续发展课程. Prior to Chatham, Dr. DeLong was a Clinical Professor of Marketing at Tulane University. Prior to academia, 黛比领导Entergy公司在住宅领域的市场研究和商业分析工作, commercial and industrial markets. 她指导保险业客户的竞争分析和市场研究项目, automotive, healthcare, technology, 在银行和其他行业的广告/公关公司Bozell Worldwide. Debbie consults extensively in corporate employee engagement, business sustainability, and marketing strategy efforts. 她是美国市场营销协会匹兹堡专业分会和全国大学分部的积极成员. She founded and advises the award-winning Chatham Marketing Association. Dr. DeLong's primary research interests are sustainable business practices, branding strategy, and employee engagement. 她在许多专业和学术会议上展示了她的研究，并在《波胆网站》上发表了文章, Marketing Management Journal, Journal of Education for Business, Journal of Marketing Education, and other outlets.

EDUCATION
  • Ph.D. Industrial/Organizational Psychology. University of Nebraska, Lincoln, NE., 1999
  • M.A. Industrial/Organizational Psychology. University of Nebraska, Omaha, NE., 1994
  • B.A. Psychology. Vassar College. Poughkeepsie, NY., 1986
AWARDS 
  • 2022, Lifetime Achievement Award, American Marketing Association
  • 2020 Best Paper Award, MMA Fall Educators Conference
  • 2017-18、2011-12、2009-10，英国波胆网站查塔姆学生组织年度顾问
  • 2016 Cengage Best Paper Award, MMA Fall Educators Conference
  • 2014-15 Buhl Professorship, Chatham University
  • 2013年度杰出教育家，匹兹堡美国营销协会
  • 2010 Hugo G. Wales award for Outstanding Collegiate AMA Faculty Advisor
  • Pittsburgh Tribune Newsmaker - May 18, 2010
  • 2009-10 Chatham Student Organization Advisor of the Year
ACHIEVEMENTS
  1. Sustainability in Practice (10/22). 受邀参加由匹兹堡可持续发展公司主办的首席执行官可持续发展高管峰会, DMI Companies and Carnegie Mellon University.
  2. DeLong, D. & Chatham University Business Undergraduate Capstone Program (Fall, 2021). CEOs for Sustainability: Leading Forward mini-case series. Pittsburgh, PA: Sustainable Pittsburgh.
  3. Beal, P., Hays, C., & DeLong, D. (2020). 针对Z世代和千禧一代的有效点对点融资. 匹兹堡美国营销协会2019-20营销策略案例竞赛:西南宾夕法尼亚联合之路(UWSWPA). Pittsburgh, PA: The American Marketing Association.
  4. Walking the Sustainability Talk (8/20). 代表匹兹堡AMA访问教授项目，邀请Evoqua Water Technologies的管理层和员工参加全体会议.
  5. DeLong, D. (2018A). Employee engagement in sustainability. In G. Johnson (Ed.) Materials and Resources Guide in SWPA. Pittsburgh, PA: Sustainable Pittsburgh.
  6. DeLong, D (2018B). “儿科后的药物”:弥合儿科和成人之间的医疗保健差距. 匹兹堡美国营销协会2017-18营销策略案例竞赛:MedExpress. Pittsburgh, PA: The American Marketing Association.
  7. Highmark & 英国波胆网站:员工敬业度与可持续发展成果(10/18). 受邀出席由可持续匹兹堡主办的材料与资源管理峰会.
  8. Rhodes, K., & DeLong, D. (2016). 美国营销协会2016-17大学生案例大赛:eBay. Chicago, IL: The American Marketing Association.
  9. Schibrowsky, J. & DeLong, D. (2014). 美国市场营销协会2014-15年度大学生案例竞赛:glacimau’s vitaminwater. Chicago, IL: The American Marketing Association.
ORGANIZATIONS
  • President, Marketing Management Association, 2022-2023
  • 2017-2018年，美国市场营销协会大学分会理事会主席
  • Board, Marketing Management Association, 2016-present
  • Steering Committee, Sustainable Pittsburgh Pros, 2014-present
  • Collegiate Chapters Council, American Marketing Association, 2014-2020
SELECTED PUBLICATIONS
  • DeLong, D. (2011). Marketing sustainability to late adopters. Fordham University: Conference on Positive Marketing Proceedings, 8-14. 
  • DeLong, D. (2012). Propensity toward unintentional plagiarism. Global Education, 4, 137-155. 
  • DeLong, D., & Mehalik, M. (2013). Opportunities and obstacles on the path to business sustainability. American Journal of Management, 13(3), 98-112.
  • DeLong, D. & McDermott, M. (2013). Current perceptions, prominence & prevalence of sustainability in the marketing curriculum. Marketing Management Journal, 23(2), 101-116.
  • DeLong, D., & Elbeck, M. (2017). 软硬技能对入门级市场营销职位面试影响的探索性研究. Marketing Education Review, 28(3), 159-169.
  • DeLong, D., & Elbeck, M. (2018). 探讨人格因素对入门级营销面试绩效的影响. 营销管理协会秋季教育工作者会议论文集，1-7.
  • DeLong, D & Vander Schee, BA(2021)市场营销原则向远程团队的过渡:团队角色对面对面和在线团队绩效影响的探索性心理测量评估. Journal of Education for Business, 97(6), 357-364.
  • Vander Schee, BA & D. DeLong (in press). 为市场营销博士生增加学术会议经验的价值. Journal for Advancement of Marketing Education.
SELECTED PRESENTATIONS
  • Vander Schee, BA & D. DeLong (Sept, 2022). 下一代会议:市场营销博士生对学术会议的期望是什么? 在第22届营销管理协会秋季会议(圣安东尼奥，德克萨斯州)上发表的论文.
  • DeLong, D. (3/22). Leading Forward Mini-Case Series: DEI in Practice. 在营销管理协会春季会议(密苏里州圣路易斯)上发表的论文.
  • Vander Schee, BA & D. DeLong (Oct, 2021). 聚集到位:营销教育工作者参与虚拟和面对面专业会议的动机. 在第21届营销管理协会秋季会议上的论文(虚拟).
  • CJ Shultz & D. DeLong (July, 2021). Social Conflict and Market Dynamics: The Case for Meta-Analysis. Paper presented at the 46th Macromarketing Conference (virtual).
  • DeLong, D. & Vander Schee, B (Oct, 2020). 团队角色澄清:在市场营销原则下提高学生小组项目绩效. 在Marketing Management Association: A Virtual Experience会议上发表的论文(Virtual).
  • DeLong, D., & Whitney, M. (Oct, 2018). Campus sustainability: A longitudinal analysis of motivation for change. 论文发表于高等教育可持续发展协会(AASHE)(匹兹堡)两年一度的会议上, PA).
  • DeLong, D., & Macagno, T. (July, 2018). Maximizing Quality of Life Spillover Effects. 在第43届宏观营销会议(德国莱比锡)上发表的论文.
  • DeLong, D. & Macagno, T. (June, 2018). Sustainability behavior change in a corporate setting. 在南佛罗里达大学社会营销会议(佛罗里达州Clearwater)上发表的论文.
  • Macagno, T. & DeLong, D. (June, 2018). 企业可持续性在员工心理契约和敬业度中的作用. 在第三届有意义工作国际研讨会(阿姆斯特丹，荷兰)上发表的论文.
  • DeLong, D., & Macagno, T. (July, 2016). Organizational diffusion of sustainability strategies. 在第41届宏观营销会议上的论文(都柏林，爱尔兰).
  • DeLong, D. (March, 2009). A comparative analysis of plagiarism determinants. 论文发表于第60届大学写作与传播大会(旧金山), CA).
  • Craiger, J.P., Weiss, R.J., Butler, A., Goodman, D.F., & Dutcher, J. (1996). 海军生活质量:军衔和部队亚群潜在变量模型的比较. 在工业组织心理学学会年会上发表的论文, San Diego, CA
  • DeLong, D. & Gift, N. (November, 2008). 减排的代价:减排举措成本-收益认知的比较分析. 在高等教育可持续发展促进会第二届两年一度会议上所发表的论文, Raleigh, NC
  • DeLong, D. (Nov, 2011). Marketing sustainability to late adopters. 在福特汉姆大学积极营销年会上发表的论文(纽约，纽约).
  • Conway, J.M., Jako, R.A., & Goodman, D.F. (1994). A meta-analysis of moderators of selection interview reliability. 论文发表于工业组织心理学学会年会上, Nashville, TN